![]() ![]() So far, Riot’s bet on its players appears to be paying off. And for every “Sonic the Hedgehog,” there’s bombs like “Super Mario Bros.,” “Max Payne” or “Silent Hill” that show there’s no guarantee the core fans of any video game property will turn up if the adaptation doesn’t meet their expectations. There’s a big risk though in hoping that even a fraction of that gaming audience will follow it to whatever film, TV show or separate product Riot develops, as anyone who has tried to translate the sheer numbers of YouTubers or social media influencers into actual box office or ratings will know. It’s a pretty large group, and we think inside of that group we can really delight them with something they’re already excited about.” “When we say we’re really focused on the player, it’s not a small subset. ![]() “Even If we stayed inside the ‘League of Legends’ audience, I think we would be delighted and thrilled just to delight the base that has interacted with our IP and spent hours in this game,” Spenley said. Instead of trying to chase a crowd that’s never signed into Twitch or picked up a controller, Riot is making a bet on engaging that already enormous core of fans for both “League of Legends” and “Valorant” and doing everything they can to enhance their experience as players. Winners at the League of Legends Championship Series in Madrid in 2019 (Getty Images) I often joke, ‘Imagine making the Harry Potter movies without having ever read the books.’ You really need people who understand these players and these games at the heart and soul of what we make.” “You often have to have a little bit of heart at the core of what you make. “We’re trying to figure out how to edge effectively into the entertainment space without finding ourselves in the same pitfalls that others have, and doing so thoughtfully and slowly and methodically, so that we make sure our players are at the center of that strategy,” Shauna Spenley, president of Riot Entertainment, told TheWrap. While the studio is looking to all sorts of creators, the company is recruiting many of its long-standing “Rioters” from the gaming side into their entertainment division and giving them control of the brand’s narrative IP steering, shaping the future stories and projects that will be based on “League of Legends” and “Valorant” for years to come. Rather than license out its games - and hand over creative control to cash-cow IP to a third party studio that barely understand gamers - Riot is developing all of its TV and film projects in-house. Riot Entertainment is leading the charge of a wave of game developers trying to take their IP into their own hands, be it Sony’s PlayStation Studios pushing adaptations based on “Uncharted” or “The Last of Us,” as well as Gearbox Entertainment in the works on the upcoming “Borderlands” movie. 8.īut what sets “Arcane” apart from other video game adaptations is that it’s a homegrown project developed over years and created by the same people who once pioneered the mechanics, lore and visuals of the game itself. The streamer reported that the first six episodes were watched for 34.1 million hours globally, making it the second most-watched Netflix show for the week of Nov. Riot’s first venture into the world of film and TV is “Arcane,” a scripted, animated action series that debuted on Netflix this month and is set inside the world of their flagship game “League of Legends,” featuring many of the game’s most recognizable characters. As everyone from Netflix to Facebook tries to dip their toes into the world of gaming, Riot Games and its entertainment division Riot Entertainment are hoping to beat others at their own game. ![]() Hollywood does not have a great track record for adapting video games to the screen or figuring out what makes gamers tick, though it hasn’t stopped them from trying. ![]()
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